WordPress & Digital Marketing

Overview

The WordPress & Digital Marketing Diploma program is designed to provide students with the skills to effectively establish, implement and measure digital marketing strategies. This program enables students to create customized websites and extensions that optimize exposure and maximize conversion.

330 hours / 13 weeks

Diploma

In-Class

Learning Objectives

Upon completion of this course the successful student will have demonstrated the ability to:

Use relevant strategies to create rewarding digital marketing campaigns
Use Google Analytics to optimize, measure & maximize website potential
Establish & execute a branding strategy defined by persona, values & goals
Apply Search Engine Optimization & Search Engine Marketing procedures
Measure & track customer behaviour throughout a conversion processes
Understand and test user behaviour and measure conversion rates
Identify & integrate preferred social media tools & campaigns for business
Apply advanced practices regarding workflow and responsive design in WordPress development
Understand all digital marketing tools specific to WordPress development
Expand on their use of advanced WordPress Plugin integration, relating to e-Commerce & marketing

Courses

Course Title	No of Hours
Advanced WordPress Development	33 hours
UX – User Experience	33 hours
Digital Marketing, Branding and Engagement Concepts	33 hours
Digital Content Strategies	33 hours
Marketing Communication	33 hours
Digital Analytics	33 hours
Search Engine Marketing and Advertising	33 hours
Search Engine Optimization for Content	33 hours
Social Media Marketing & Online Engagement	33 hours
E-mail Marketing Strategies, Planning & Campaigns	33 hours
Total	330 hours

Potential Careers

*Based on the NOC Version 2016 1.3

Unit Group 2175 – Web Designers and Developers

Career options* available but not limited to:

Self-employed WordPress Web Developer
WordPress Web Developer in a studio environment
A Freelance Contractor
A Marketing Coordinator
A Digital Marketing Coordinator
A specialist in any sub-divisions within the field of web development industry

Admission Requirements

1. Basic Requirements

Applicants must provide a valid Govt. photo ID or birth certificate
High School Diploma or equivalent.
Minimum Age: 19 years.
Mature Students (19+ without high school diploma): May be considered based on work experience, resume, transcripts, and references. Interview may be required.

2. English Language Proficiency

Applicants must meet one of the following:

Minimum scores from accepted English tests (e.g., IELTS 5.5, TOEFL iBT 46, Duolingo 95, etc.).
Recent English proficiency test (within 2 years).
Proof of English-language education:
- 2–3 years of secondary or post-secondary education completed in English in eligible countries.
- International credentials must be recognized by WES, ICES, or IQAS

Fee Details

Total Program Fee

Fees:

Details	Domestic Students	International Students
Tuition	CAD 4910	CAD 4910
Application Fee	CAD 150	CAD 150
Administrative Fee	CAD 500	CAD 500
Administrative Fee – Description & Breakdown	Administration Service: CAD 250 Student Service Fees: CAD 250	Administration Service: CAD 250 Student Service Fees: CAD 250
Materials Fee	CAD 200	CAD 200
Other Fee	CAD 500	CAD 500
Other Fee – Description & Breakdown	Graduation Fee (included Ceremony): CAD 250 Career Services (Fairs & Workshops) Fees: CAD 250	Graduation Fee (included Ceremony): CAD 250 Career Services (Fairs & Workshops) Fees: CAD 250

Admin Fees (only if applicable):

Course retake: CAD 850 per course

Copy of Transcript: CAD 20 per copy

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