Graphic Design and Branding Fundamentals

Overview

Desktop publishing no longer means strictly print. This course teaches the foundations necessary to make sound design & technical decisions based on the needs of the customer when developing materials. In order to develop an appreciation for brand integrity, students can expect to learn the basics of developing a brand guide and the tools necessary to apply and maintain brand continuity. Students will also be learning typography and design basics as they pertain to page layouts and spreads or packaging as well as technical skills required to meet the specs of a variety of specialized printers.

330 Hours / 13 weeks

Certificate

In-Class, Distance, Combined

Learning Objectives / Outcomes

Upon completion of this course the successful student will have gained the ability to:

Understanding what goes into a brand guide and why
Developing the foundations of sound visual communication skills
Improving ability to communicate with clients about visuals
Working with different types of print shops to meet any requirements
Understand both digital and print graphics requirements and file prep
Make informed and efficient decisions about design elements such as fonts, colours and layouts
Developing skills for strong project flow and team communication
Technical – use industry standard software for setting type, creating layouts and publications such as menus, flyers, books or publications
Using tools to facilitate brand consistency in a team and over time

Career Occupation

*Based on the NOC Version 2016 1.3

Unit Group 5241 – Graphic designers and illustrators

Career options* available but not limited to:

Self-employed Jr. Graphic Designer
A Jr. Graphic Designer in a studio or office
Jr. In-house Print Specialist

Admission Requirements

To be eligible for admission, applicants must meet the following criteria:

Basic Admission Requirements

High School Completion: Applicants must have a high school diploma or an equivalent qualification.
Age Requirement: Minimum 19 years of age.
Mature Student Status*: Applicants who have not completed high school and are at least 19 years of age, may apply as a mature student.

*Mature student status may be granted to applicants who are over 19 years old and have not completed high school or equivalent. The applicants will be considered for admission based on the skills and experience they have acquired since leaving school. The applicant is required to provide the most recent transcripts or proof of academic accomplishments, a resume or summary of professional accomplishments, and two professional letters of recommendation.

Fee Details

	Domestic Students	International Students
Tuition	$4,910	$4,910
Application Fee	$150	$150
Administrative Fee	$500	$500
Administrative Fee – description & breakdown	Administration Service $250 Student Service Fees $250	Administration Service $250 Student Service Fees $250
Textbooks Fee
Materials Fee	$200	$200
Testing/Assessment Fee
Testing/Assessment Fee – description & breakdown
Other Fee	$500	$500
Other Fee – description & breakdown	Graduation Fee (included Ceremony) $250 Career Services (Fairs & Workshops) Fees: $250	Graduation Fee (included Ceremony) $250 Career Services (Fairs & Workshops) Fees: $250

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