Business Administration, Web and Digital Marketing Strategy

Overview

The purpose of this diploma program is to provide students with the fundamentals of business administration skills and knowledge along with the essential skills necessary to design and develop websites.

Students will learn skills needed in business and industry such as computer literacy, numeracy, and cross-cultural communications as well as develop a basic knowledge of accounting, management, economics, marketing, organizational structures, business law, human resource management and services marketing. Students will also develop the practical skills to build and maintain HTML/CSS and WordPress web sites, manage Multi- Channel Digital Marketing, and design for the web using Adobe Photoshop and Illustrator. A final course is a capstone project defined by the student to develop a business plan, solve a potential business problem, establish a new system, develop a new product or service; which requires the integration of multiple courses taught in the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program.Students who successfully complete the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program will have an excellent foundation in a wide range of business topics as well as the practical skills necessary to design, develop and maintain websites.

*Students who successfully complete the Business Administration certificate program will be eligible for direct entry to the second year of this program.

1530 hours / 72 weeks

Diploma

In-Class

Learning Objectives

Demonstrate their knowledge of basic accounting systems, apply accounting principles of accumulation, external reporting and expert uses of financial accounting information.
Apply skills to prepare and analyze accounting information for shareholder and management use in partnerships and corporations.
Explain an individual and group behavior in an organization.
Demonstrate their understanding of basic computer terminology, Windows along with their ability to use Microsoft Office tools including; word processing, excel, access and PowerPoint tools.
Utilize Microsoft Office Student software for various tasks.
Explain how the economy impacts business, industry and government decisions.
Identify the population trends of North America and how from a cross cultural perspective, the roles culture plays in interaction socially and within business.
Solve practical financial and math problems which are regularly encountered in the business arena.
Demonstrate their understanding of the functions of management including, planning, organizing, leading and controlling an organization.
Exhibit an awareness of the marketing mix, known as the 4 P’s of marketing, product, price, place and promotion.
Explain the Canadian business legal environment and form an appreciation for decision making based on common law, provincial and federal statutes based on examples of precedent.
Use skills to research, organize and reorganize thoughts to write effective blogs, essays, research and other such reports.
Describe approaches to human resources including policy and procedure for job design; recruitment, selection and compensations; employee development and retention; workplace health and safety; human rights and employee/labor relations.
Explain the expanded marketing mix (7 P’s) of 7 p’s of marketing services and be able to apply a gap analysis framework towards making service improvements or expansion.
Demonstrate skills to design, develop and maintain a website; code for the web and mobile; set up and maintain a content management system, and employ digital marketing strategies and tools to maximize website potential.
Demonstrate a comprehensive awareness of problem solving, business planning or other such business challenge by integrating their business and technical skills for a key business or industry purpose.

Courses

Course Title	No Hours
Introduction to Computing	80 hours
Management Essentials	80 hours
North American Communications and Culture	80 hours
Business Math	80 hours
Introduction to Marketing	80 hours
Accounting 1	80 hours
Understanding North America	80 hours
Accounting 2	80 hours
Organizational Behavior	80 hours
Principles of Economics	80 hours
Business Law	80 hours
Human Resource Management	80 hours
Services Marketing	80 hours
English	80 hours
Web & Digital Marketing	330 hours
Business Administration Capstone Course *	80 hours
Total	1530 hours

Potential Careers

*Based on the NOC (National Occupation Classification) Version 2016 1.3

Unit Group 1221 – Administrative officers and 0124 – Advertising, marketing and public relations managers

Students will be well suited for entry level positions in a range of business, industry and government organizations including those that desire or require a combination of business administration knowledge with web design, development and maintenance skills.

Career options* available but not limited to:

Self-employed Jr. WordPress Web Developer
WordPress Web Developer in a studio environment
Freelance Coordinator
Specialist in any sub-divisions within the field of web development

Admission Requirements

BC high school graduate or equivalent from other provinces or countries.
A minimum C grade or equivalent in Math 11. Students who can’t meet this requirement must take a math upgrading course in advance or concurrently with the first term of the Business Administration Certificate program.
A minimum C grade or equivalent in English 12. Students whose first language is not English and who did not graduate from a school that does not deliver its curriculum in English can meet this requirement with an IELTS score of 6.0 with no band under 6.0; or an iBT TOEFL minimum score of 71; or a score based on the Common European Framework of B2.
Students who successfully completed the Business Administration certificate program will be eligible for direct entry to the second year of this program.

Fee Details

Details	Domestic Students	International Students
Tuition	CAD 35,590	CAD 35,590
Application Fee	CAD 150	CAD 150
Administrative Fee	CAD 500	CAD 500
Administrative Fee – Description & Breakdown	Administration Service: CAD 250 Student Service Fees: CAD 250	Administration Service: CAD 250 Student Service Fees: CAD 250
Materials Fee	CAD 200	CAD 200
Other Fee	CAD 1000	CAD 1000
Other Fee – Description & Breakdown	Graduation Fee (included Ceremony): CAD 250 Career Services (Fairs & Workshops) Fees: CAD 250 Placement Fees: CAD 250 IT Support / Technology Fees: CAD 250	Graduation Fee (included Ceremony): CAD 250 Career Services (Fairs & Workshops) Fees: CAD 250 Placement Fees: CAD 250 IT Support / Technology Fees: CAD 250

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