Business Administration Diploma, Web and Digital Marketing Specialty
- 1530 hours / 72 weeks
- In-Class / Distance / Combined
- Diploma Program
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About the College
One of Multihexa College campuses in British Columbia sits in Vancouver, a bustling west coast seaport and the major urban centre of western Canada. As of 2022, the city is also ranked as the fifth most livable city in the world by the U.K.-based Economist Intelligence Unit (EIU).
Vancouver is one of Canada’s largest tech hubs. The rapidly evolving tech industry in British Columbia employs 100,000 tech professionals, around 75,000 of whom work in Metro Vancouver.
Multihexa College campus location in the heart of this metropolitan area is strategic and beneficial to its students. By being surrounded by IT giants and startups, the college has a better understanding of the needs of the industry, allowing it to tailor its web development programs and graphic design, and digital marketing certificates to include the most in-demand skills in tech.
Multihexa is a CompTIA Authorized Partner, offering students industry-recognized certifications to enhance their career prospects.
Why Choose Multihexa?
Learn from experienced industry professionals
Quality academic programs and micro-credentials
Smaller class sizes
Develop skills to become job-ready for the growing market demand
Prepare for a niche or specialized career
Career jumpstart in in-demand industries
Program Overview
The purpose of this diploma program is to provide students with the fundamentals of business administration skills and knowledge along with the essential skills necessary to design and develop websites.
Students will learn skills needed in business and industry such as computer literacy, numeracy, and cross-cultural communications as well as develop a basic knowledge of accounting, management, economics, marketing, organizational structures, business law, human resource management and services marketing. Students will also develop the practical skills to build and maintain HTML/CSS and WordPress web sites, manage Multi- Channel Digital Marketing, and design for the web using Adobe Photoshop and Illustrator. A final course is a capstone project defined by the student to develop a business plan, solve a potential business problem, establish a new system, develop a new product or service; which requires the integration of multiple courses taught in the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program.Students who successfully complete the Business Administration – Web Tech & Digital Marketing Specialty Diploma Program will have an excellent foundation in a wide range of business topics as well as the practical skills necessary to design, develop and maintain websites.
*Students who successfully complete the Business Administration certificate program will be eligible for direct entry to the second year of this program.
Learning Objectives
Upon successful completion of this program, the student will have reliably demonstrated the ability to:
- Demonstrate their knowledge of basic accounting systems, apply accounting principles of accumulation, external reporting and expert uses of financial accounting information.
- Apply skills to prepare and analyze accounting information for shareholder and management use in partnerships and corporations.
- Explain an individual and group behavior in an organization.
- Demonstrate their understanding of basic computer terminology, Windows along with their ability to use Microsoft Office tools including; word processing, excel, access and PowerPoint tools.
- Utilize Microsoft Office Student software for various tasks.
- Explain how the economy impacts business, industry and government decisions.
- Identify the population trends of North America and how from a cross cultural perspective, the roles culture plays in interaction socially and within business.
- Solve practical financial and math problems which are regularly encountered in the business arena.
- Demonstrate their understanding of the functions of management including, planning, organizing, leading and controlling an organization.
- Exhibit an awareness of the marketing mix, known as the 4 P’s of marketing, product, price, place and promotion.
- Explain the Canadian business legal environment and form an appreciation for decision making based on common law, provincial and federal statutes based on examples of precedent.
- Use skills to research, organize and reorganize thoughts to write effective blogs, essays, research and other such reports.
- Describe approaches to human resources including policy and procedure for job design; recruitment, selection and compensations; employee development and retention; workplace health and safety; human rights and employee/labor relations.
- Explain the expanded marketing mix (7 P’s) of 7 p’s of marketing services and be able to apply a gap analysis framework towards making service improvements or expansion.
- Demonstrate skills to design, develop and maintain a website; code for the web and mobile; set up and maintain a content management system, and employ digital marketing strategies and tools to maximize website potential.
- Demonstrate a comprehensive awareness of problem solving, business planning or other such business challenge by integrating their business and technical skills for a key business or industry purpose.
Admission Requirements
1. Basic Requirements
- High School Completion: Applicants must have a high school diploma or an equivalent qualification.
- Age Requirement: Minimum 19 years of age.
- Mature Student Status*: Applicants who have not completed high school and are at least 19 years of age, may apply as a mature student.
*Mature student status may be granted to applicants who are over 19 years old and have not completed high school or equivalent. The applicants will be considered for admission based on the skills and experience they have acquired since leaving school. The applicant is required to provide the most recent transcripts or proof of academic accomplishments, a resume or summary of professional accomplishments, and two professional letters of recommendation. The applicant may be interviewed by the Registrar’s or Academic office to further assess their suitability for admission to the program of study.
2. English Language Proficiency
Applicants must meet one of the following:
- Minimum scores from accepted English tests (e.g., IELTS 6.0, TOEFL iBT 46, Duolingo 95, etc.).
- Recent English proficiency test (within 2 years).
- Proof of English-language education:
- 2–3 years of secondary or post-secondary education completed in English in eligible countries.
- International credentials must be recognized by WES, ICES, or IQAS.
Equipment Required
- Domain and Hosting
- Student Addition Adobe Creative Suite
- Personal Notebook computer or MAC Book and to include:
- Speed 3.9 GHZ or higher
- Intel Core I7–7820 HQ. 4–core 3.9 GHz
- Ram 8gb or higher (Windows 10 needs 4 GB alone)
- Graphics card NVIDEO 1080 with a 4 GB of dedicated ram
- Recommendation NVidea Geforce
- Graphics card needs to have dedicated ram separate from the computers
Minimum Technology Requirement
| Component | Specification |
|---|---|
| Processor | Intel Core i5 or AMD Ryzen 5 (or better) |
| RAM | At least 8 GB |
| Storage | Minimum 256 GB (SSD recommended) |
| Internet | High-speed connection |
| Peripherals | Webcam, Microphone, Headphones/Earbuds |
| Operating System | Windows 10 or newer, macOS 10.14 or newer |
| Software | Web browser (Chrome, Firefox, Safari, or Edge), Video conferencing tools (e.g., Zoom, Microsoft Teams) |
Course Info
Course Title / Work Experience Component (in order of delivery) | # of Hours of Instruction |
|---|---|
| Introduction to HTML | 48 hours |
| Introduction to CSS | 48 hours |
| Introduction to JavaScript Essentials | 48 hours |
| Introduction to Bootstrap | 48 hours |
| Introduction to TypeScript | 48 hours |
| Backend and Database Architecture | 48 hours |
| Introduction to Python | 48 hours |
| Web Development and Django | 48 hours |
| Performance Optimization and Web Security | 48 hours |
| Version Control with Git | 48 hours |
| Web Deployment, Hosting and Cloud Native Service | 48 hours |
| UI UX Design Principles | 48 hours |
| E-Commerce and Payment Integration | 48 hours |
| Content Management Systems CMS and Web Analytics and SEO | 48 hours |
| Edge Computing and Serverless Web Architecture | 48 hours |
| API Development with Node.js | 48 hours |
| DevOps & CI/CD Pipelines | 48 hours |
| Ethics & Compliance in Web Development | 48 hours |
| Web Accessibility & Inclusive Design | 48 hours |
| Content Strategy & Headless CMS Integration | 48 hours |
| AI-Powered Web Interfaces & Chatbots | 40 hours |
| Machine Learning for Web Analytics | 40 hours |
| Total | 1040 hours |
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Program Duration
1040 hours / 52 weeks -
Credentials Provided
Diploma -
Delivery Mode
In-Class / Distance / Combined
Take the next step in shaping your future.
Build the skills that drive success and take the first step toward a fulfilling career. Enroll today to gain in-demand industry knowledge, strengthen your expertise, and unlock exciting new opportunities.
- About Multihexa
- Business Administration Diploma
- Web and Digital Marketing Overview
- Learning Objectives
- Admission Requirements
- Courses