WordPress & Digital Marketing

Overview

The WordPress & Digital Marketing Diploma program is designed to provide students with the skills to effectively establish, implement and measure digital marketing strategies. This program enables students to create customized websites and extensions that optimize exposure and maximize conversion.

330 hours / 13 weeks

Diploma

In-Class / Distance / Combined

Learning Objectives / Outcomes

Upon completion of this course the successful student will have demonstrated the ability to:

  • Use relevant strategies to create rewarding digital marketing campaigns
  • Use Google Analytics to optimize, measure & maximize website potential
  • Establish & execute a branding strategy defined by persona, values & goals
  • Apply Search Engine Optimization & Search Engine Marketing procedures
  • Measure & track customer behaviour throughout a conversion processes
  • Understand and test user behaviour and measure conversion rates
  • Identify & integrate preferred social media tools & campaigns for business
  • Apply advanced practices regarding workflow and responsive design in WordPress development
  • Understand all digital marketing tools specific to WordPress development
  • Expand on their use of advanced WordPress Plugin integration, relating to e-Commerce & marketing

Courses

Course Title No of Hours
Advanced WordPress Development 33 hours
UX – User Experience 33 hours
Digital Marketing, Branding and Engagement Concepts 33 hours
Digital Content Strategies 33 hours
Marketing Communication 33 hours
Digital Analytics 33 hours
Search Engine Marketing and Advertising 33 hours
Search Engine Optimization for Content 33 hours
Social Media Marketing & Online Engagement 33 hours
E-mail Marketing Strategies, Planning & Campaigns 33 hours
Total 330 hours

Career Occupation

*Based on the NOC Version 2016 1.3 

Unit Group 2175 – Web Designers and Developers

Career options* available but not limited to:

  • Self-employed WordPress Web Developer
  • WordPress Web Developer in a studio environment
  • A Freelance Contractor
  • A Marketing Coordinator
  • A Digital Marketing Coordinator
  • A specialist in any sub-divisions within the field of web development industry

Admission Requirements

1. Basic Requirements

  • Applicants must provide a valid Govt. photo ID or birth certificate
  • High School Diploma or equivalent.
  • Minimum Age: 19 years.
  • Mature Students (19+ without high school diploma): May be considered based on work experience, resume, transcripts, and references. Interview may be required.

2. English Language Proficiency

Applicants must meet one of the following:

  • Minimum scores from accepted English tests (e.g., IELTS 5.5, TOEFL iBT 46, Duolingo 95, etc.).
  • Recent English proficiency test (within 2 years).
  • Proof of English-language education:
    • 2–3 years of secondary or post-secondary education completed in English in eligible countries.

Fee Details

Total Program Fee

Fees:

Details Domestic Students
Tuition CAD 4910
Application Fee CAD 150
Administrative Fee CAD 500
Administrative Fee – Description & Breakdown Administration Service: CAD 250
Student Service Fees: CAD 250
Materials Fee CAD 200
Other Fee CAD 500
Other Fee – Description & Breakdown Graduation Fee (included Ceremony): CAD 250
Career Services (Fairs & Workshops) Fees: CAD 250

Admin Fees (only if applicable):

Course retake: CAD 850 per course

Copy of Transcript: CAD 20 per copy

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