Web Tech and Digital Marketing

Overview

The Web Tech & Digital Marketing Program provides a complete set of essential skills for Web Site Designers & Developers. Students will be able to build and maintain HTML/CSS and WordPress web sites, manage Multi-Channel Digital Marketing, and design for the web using Adobe Photoshop and Illustrator.

330 Hours /13 Weeks

Certificate

In-Class, Online, Combined

Learning Objectives / Outcomes

Upon completion of this course the successful student will have demonstrated the ability to:

  • Designing for the web
    Learn to use Adobe Photoshop and Illustrator, widely accepted as the software for design in the industry, to create comprehensive website mock-ups and all graphic elements for your websites including logos.
  • Coding for the web and mobile
    Create standards compliant HTML5 and CSS3 websites, responsive in design to all modern devices, while focusing on best practices in technical and practical application.
  • Setting up and maintaining CMS
    Content Management Systems are the standard within the todays web industry. Learn to use WordPress to create, customize, extend functionality, and add content for a variety of clients and personal use.
  • Digital Marketing – Strategies and Tools
    Master using Search Engine Optimization practices, Social Media tools, and Multi-Channel Digital Marketing strategies to ensure that a website maximizes it’s potential to reach its intended audiences.
  • Mobile App Design, Development, and Optimization
    Design, develop, and deploy mobile apps for iOS and Android using native and cross-platform frameworks, integrate APIs, and optimize apps for usability, performance, and security.
  • Building and Managing E-commerce Websites
    Build and manage e-commerce websites, integrate payment systems, ensure security and compliance, and optimize the user experience for growth and engagement.

Career Occupation

*Based on the NOC Version 2016 1.3 
Unit Group 2175 – Web Designers and Developers

Career options* available but not limited to:

  • Self-employed Jr. WordPress Web Developer
  • Jr. WordPress Web Developer in a studio environment
  • A Freelance contractor
  • A Jr. Marketing Coordinator
  • A Jr. Specialist in any sub-divisions within the field of web development industry

Admission Requirements

  • High School Completion: Applicants must have a high school diploma or an equivalent qualification.
  • Age Requirement: Minimum 19 years of age.
  • Mature Student Status*: Applicants who have not completed high school and are at least 19 years of age, may apply as a mature student.

*Mature student status may be granted to applicants who are over 19 years old and have not completed high school or equivalent. The applicants will be considered for admission based on the skills and experience they have acquired since leaving school. The applicant is required to provide the most recent transcripts or proof of academic accomplishments, a resume or summary of professional accomplishments, and two letters of recommendation from both their current and previous employers. The applicant may be interviewed by the Registrar’s or Academic office to further assess their suitability for admission to the program of study.

Fee Details

Domestic Students International Students
Tuition $4,910 $4,910
Application Fee $150 $150
Administrative Fee $500 $500
Administrative Fee – description & breakdown Administration Service $250
Student Service Fees $250
Administration Service $250
Student Service Fees $250
Textbooks Fee
Materials Fee $200 $200
Testing/Assessment Fee
Testing/Assessment Fee – description & breakdown
Other Fee $500 $500
Other Fee – description & breakdown Graduation Fee (included Ceremony) $250
Career Services (Fairs & Workshops) Fees: $250
Graduation Fee (included Ceremony) $250
Career Services (Fairs & Workshops) Fees: $250

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